Product Marketing Manager
WeVideo is the leading full-cycle video learning platform for content creators, businesses of all sizes, and educational institutions. We are seeking a Product Marketing Manager, who will develop strategies that drive demand, sales enablement, and competitive positioning to elevate our product's success in the market. You'll work closely with cross-functional teams to create impactful messaging, content, and tools to enhance sales performance and competitive differentiation. This person will report to the Senior Director of Product Marketing.
In this role, you will:
- Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences.
- Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets.
- Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs, ensuring clear differentiation in the market.
- Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials, to keep the sales team informed and effective.
- Partner with the events team to enhance product presence and engagement at conferences and events, including ownership of the conference presentation proposal process.
- Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams.
- Keep abreast of industry trends and technologies to identify new opportunities which ultimately serve the long-term strategy to position products
- Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- 3-5 years in product marketing, ideally in EdTech.
- Strong experience in sales enablement and competitive intelligence.
- Exceptional communication skills with the ability to create compelling narratives.
- Proven track record of supporting successful product launches.
- Strong problem-solving skills, adaptability, and a customer-first mindset.
- Ability to manage projects independently and work cross-functionally, including working closely in partnership with customer-facing and technical teams.
- Willingness to travel occasionally for conferences, client meetings, and events as needed.
Benefits & Perks:
- Competitive compensation
- Flexible PTO
- 12 Paid Holidays
- Medical Insurance with United Health Care
- Employee Premiums covered at 100%
- Dependent Premiums covered at 80%
- Vision/Dental Insurance with Guardian
- Employee Premiums covered at 100%
- Dependent Premiums covered at 70%
- Remote Work
Why you might like working here
- We offer a positive culture that enjoys working & learning from each other.
- People stick around. Some of your future colleagues have been here for over 8 years.
- Our users love our product; just take a look at what our users are saying on social media.
Salary Range: $80,000 - 130,000
About WeVideo
WeVideo is a full-cycle video learning platform. WeVideo is available from virtually any computer or device at home, school, work, or on-the-go to capture, edit, view, and share videos. Built for the future in HTML5, WeVideo brings maximum speed, responsiveness, security, and expandability to browser-based video editing. WeVideo is a Google Play Editors' Choice selection with more than 12 million downloads to date. WeVideo is also the exclusive digital storytelling solution of Google’s Education Creative Bundle for Chromebooks and a Microsoft Education Partner. More than 6,500 schools use WeVideo to enhance classroom learning.
We are an equal-opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status.